• Food Story Media

How to: Slay The IG Caption Game

Updated: Nov 23, 2021


Flatlay overhead image of office desk set up with phone, copywriting, social media and brand strategy, by Food Story Media digital agency.

A really powerful Instagram caption will stop even the nimblest of scrollers in their tracks, and getting your followers to spend more time reading copy and engaging with your content is a sure-fire way to get the platform’s algorithm on side and reap the rewards of higher post performance.


While the caption is an undeniably crucial tool to drive likes, comments, traffic to your website and your chances of getting onto the dream-worthy ‘Explore Page’, it’s more importantly a huge opportunity to develop stronger and more meaningful relationships with your audience. Keep scrolling for our own tips and tricks towards success in the competitive social media landscape below...


Consistency is king

Infographic showing how to develop your own Instagram caption design for social media strategy including formatting, emojis, verbiage and hashtags, by Food Story Media digital agency.

Before getting the blank canvas at the ready, establish exactly what you want your brand to represent and how your messaging will be portrayed. A strong and coherent identity is everything if you’re striving to gain trust from your followers, so ensure you’ve finalised a unique personality, tone of voice and caption design that's geared to entice your target audience and complement the posts on your grid. Treat your brand like a person your followers can get to know and feel closer to over time. We suggest writing with a humanistic tone for a personable touch, allowing the caption monologue to resemble the way your brand would speak if it were a person and creating an enticing first line which is the deciding factor for whether your full caption is worth reading.


Post with purpose

A great Instagram caption should always aim to deliver a specific brand message and provide your audience with added value which they cannot get elsewhere; whether that’s through informing, showcasing the company’s personality or inspiring followers to take action.


Each time you’re perceived as valuable, you’ve built another ounce of trust with your audience which will help keep your brand front-of-mind, and the four most powerful ways to get there are by entertaining, educating, engaging or inspiring.


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