• Food Story Media

The 9 Gears of a Brand Strategy

Updated: Oct 11, 2021



Accomplished brands are all composed of various unique elements that all function together to create an effective brand strategy. We call them gears!


A brand strategy provides a plan and aligns the 'gears' to create a brand persona that resonates with your audience, makes a mark on the industry, and sets the standard for everyone working with you.


Here's our list of The 9 Gears of a Brand Strategy


1. Brand Mission

Your brand mission is your 'WHY.' Establishing why you're in business (besides the monetary gain) gives your brand a purpose. If you don't have a purpose, you're in the wrong business! Establishing your mission will help you attract loyal fans, grow your sales, establish your brand, and increase your ROI.


2. Brand Vision

Establishing your goals will help you understand the steps you need to take to get there, and inevitably influence your business decisions. Creating Goals will help you aim for significant accomplishments, inspire your network, make calculated business decisions, and stay on brand.

3. Brand Ethos

Identifying your core values and philosophies will create your company culture and determine how your brand is perceived. Your brand values will show your potential clients what you stand for and help create a footprint in the market-place, stay true to your vision, and create a healthy workplace for your team.


4. Target Audience