• Food Story Media

5 Steps to Social Media Engagement

Updated: Nov 23, 2021

Now that Instagram has racked up over 1 billion monthly users across the globe, it’s an ongoing challenge to project your brand’s voice amidst the deafening mass of digital volume; but, armed with a few tips and tricks, you’ll be on your way towards standing out in the crowd and cultivating an engaged and loyal community.

#1 Interact With Your Audience

While it’s essential to prioritise the aesthetic of your grid to reflect your brand, dedicating time towards directly communicating with your followers and initiating meaningful two-way conversations will help to build trust and brand intimacy (learn about 'Brand Intimacy' here). Staying on top of replying to and liking DMs and comments, interacting with their content, and actively reaching out to other profiles in similar circles or industries will ensure that your audience knows you're listening and that you truly value their opinions and support. A couple of great ways to get the conversations rolling are to pose questions in your post captions and ask your followers for feedback on your content to get to the bottom of what they really want from your page. Ever heard of 'Call To Action'?

#2 Get Your Timing Right

Although Instagram’s algorithm is mysterious and ever-evolving by nature, one thing we do know is that it strongly favours posts that achieve high levels of engagement in the first few moments after publishing, as it’s wired to promote the most relevant and compelling content at any given time. The trick, therefore, to getting to the top of people’s feeds, is to schedule your content to post when the largest percentage of your own audience is online and most active. If you’re currently using a social media management platform, post time optimisation should be an obvious section within the analytical tools, and for businesses using the app natively, head to the Audience section in your Instagram Insights to reveal the days and hours during which your followers are most active.

#3 Embrace Authenticity