• Food Story Media

2020 Social Media Trends

Updated: Oct 11, 2021

Like anything, social media flows through trends and styles nearly every season. The next best piece of content is one that offers variety in our over stimulated feeds and is delivered in the most engaging way. As we see ourselves into Summer 2020, we’ve compiled a list of the top 5 social media trends that remain well suited for the coming months.

Ephemeral content

Ephemeral content is something that is available to an audience for a limited time.

Instagram stories and Snapchat stories are great examples. As we become more accustomed to seeing repetitive narratives throughout our social media feeds, our attention spans are becoming rapidly limited thus the growth of user friendly IG, FB and SC story scrolling.

User Generated Content *UGC

While UGC isn’t a new social media trend, it continues to grow with brands encouraging users, customers and clients to create content and submit it to the brand. This way users are exposed via the brands' channels, and the brand gets ready-made content. With Tik Tok challenges on the rise and shared across various platforms, Instagram has recently supported the trend with a #Challenge widget for IG Stories. This creates a lot of opportunities for brands to create campaigns based on challenges to generate UGC.

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